If your on-page search engine optimization (SEO) strategy is not up to snuff, you will be hard-pressed to achieve the search engine rankings you desire. We will reveal what on-page SEO is, plus break down a checklist of essential on-page SEO elements you can use to surge up the SERPs (search engine results pages), increase visibility, and attract more high-quality traffic to your website.
What is On-Page SEO?
On-page SEO (aka on-site SEO) is the process of optimizing the pages on a website to boost its search engine rankings so you can increase organic traffic. This strategy encompasses several aspects of web pages (some visible to users and others to search engines), such as titles, URLs, meta descriptions, content, images, and more that, when combined, can increase your site’s visibility and visitors.
Why is on-page SEO so important? Besides the fact that it can lead to higher rankings and traffic, on-page SEO helps search engines understand your website’s content and what it is about. In doing so, search engines can determine whether your site is relevant to what a user is searching for when they type a query.
With on-page SEO, you have control over what you can optimize to improve your rankings, as opposed to off-page SEO, where external signals like backlinks and social media are used. Invest time and effort into a solid on-page SEO strategy, and you can provide a better user experience to meet your visitors’ needs while meeting your own needs via better search presence, brand awareness, and more traffic.
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